SaaS landing Page
Industry
Finance
Client
Futfin
My role
Designed UI for web and mobile platforms
Created reusable components and design system
Built high-fidelity prototypes for core finance tasks
Results
Achieved enhanced visual clarity, boosted user trust and engagement, and clearly highlighted key financial metrics for better decision-making.
Problem
Cluttered financial interface with poor data clarity
Time-consuming budgeting and forecasting
Low onboarding completion due to complex flows
Solution
Simplified dashboards with clear visual hierarchy
Streamlined key workflows like budgeting and tracking
Improved onboarding with guided CTAs and tooltips
