Researched HR/AI competitors for UX gaps.
Defined structure, hierarchy, messaging flow.
Designed hero, features, pricing, CTAs.
Problem
Unclear messaging caused confusion.
Cluttered layout overwhelmed users
Poor AI showcase lacked value.
Solution
Bold hero with value prop.
Mockups, testimonials, clear pricing.
Strategic CTAs with responsive design.
32% sign-up conversion increase.
25% bounce rate reduction.
Better mobile retention.
