Industry
Matrimony
Client
BharatMatrimony
My role
UI design for payment screens (mobile + desktop)
Visual hierarchy for pricing and payment modes
Improved micro-interactions for UPI scan feedback
Collaborated with PMs and engineers to ship the flow
Results
+8% Increase in Conversion Rate
New flow easier for all users, cutting support requests.
QR scan and mobile number flows cut payment time significantly.
Problem
Users felt overwhelmed by too many payment options
Drop-off at the payment step due to lack of trust cues
Mobile responsiveness was inconsistent
No clear pricing summary or value reinforcement
Solution
Designed a clean and consistent payment module
Focused on trust with secure badges and verified profiles.
Clearer order summary and post-payment reassurance
Optimized for BharatMatrimony brand consistency
