The goal of this project was to redesign the premium payment flow for BharatMatrimony to improve clarity, reduce drop-offs, and enhance the overall trust and experience for users across web and mobile platforms. The existing flow lacked visual hierarchy, suffered from cognitive overload, and was not optimized for responsiveness. I led the redesign by simplifying the flow into intuitive steps, defining a scalable design system, and introducing clear call-to-actions and visual feedback patterns to guide users confidently through the payment process.