Defined visual hierarchy, design tokens, interaction flows.
Refined brand personality, tone, and visuals.
Built responsive layouts for web and mobile.
Problem
Outdated UI reduced premium user engagement
Inconsistent design language across mobile/desktop
Low profile completion and poor feature discoverability
Solution
Modernized UI with cleaner visuals and structured layouts
Created scalable design tokens and guidelines
Improved profile task flows to boost engagement
Enhanced profile completion flows for premium users.
Optimized free-to-paid conversion paths.
Elevated premium brand perception through targeted design.
