Industry
Matrimony
Client
BharatMatrimony .com
My role
UI Designer
Defined visual hierarchy, design tokens, and interaction flows
Worked with UX & marketing for consistency
Results
+18% profile completion among premium users
22% improvement in free-to-paid conversions
Strengthened premium brand perception
Problem
Outdated UI impacting premium user engagement
Inconsistent design language across mobile and desktop
Low profile completion and feature discoverability
Solution
Modernized UI with cleaner visuals and structured layout
Created scalable design tokens and guidelines
Improved profile task flows to drive engagement
