BharatMatrimony App
Industry
Matrimony
Client
BharatMatrimony .com
My role
UI Designer
Defined visual hierarchy, design tokens, and interaction flows
Worked with UX & marketing for consistency
Results
Achieved an 18% increase in profile completion among premium users, a 22% boost in free-to-paid conversions, and significantly strengthened the overall premium brand perception.
Problem
Outdated UI impacting premium user engagement
Inconsistent design language across mobile and desktop
Low profile completion and feature discoverability
Solution
Modernized UI with cleaner visuals and structured layout
Created scalable design tokens and guidelines
Improved profile task flows to drive engagement
