Led the branding initiative as a UI/UX and brand designer, translating complex AI and data-driven product benefits into a compelling visual identity and clear positioning for the market.

Results

The branded launch played a major role in helping Propsense AI secure seed funding from leading venture investors. It also reached an impressive audience of potential readers through extensive coverage in prominent media outlets. This launch significantly contributed to attracting top investors and expanding market visibility for Propsense AI.

Problem

Professional services firms struggle to differentiate new AI-based tools and to build credibility with clients, especially in crowded markets where trust and distinct value are difficult to communicate.

Solution

Crafted a modern, data-inspired brand with a focus on clarity, confidence, and trust—using design principles that highlight the “proactive” intelligence of the platform.

Developed brand assets and a consistent identity system (logo, palette, type, UI kit), ensuring seamless integration into web and social for product launches.