Led the branding initiative as a UI/UX and brand designer, translating complex AI and data-driven product benefits into a compelling visual identity and clear positioning for the market.

Results

Propsense AI’s branded launch secured key seed funding and broad media exposure, establishing it as a leading AI platform that helps professional service firms predict client needs and boost growth efficiently.

Problem

Professional services firms struggle to differentiate new AI-based tools and to build credibility with clients, especially in crowded markets where trust and distinct value are difficult to communicate.

Solution

Crafted a modern, data-inspired brand with a focus on clarity, confidence, and trust—using design principles that highlight the “proactive” intelligence of the platform.

Developed brand assets and a consistent identity system (logo, palette, type, UI kit), ensuring seamless integration into web and social for product launches.