Industry
Matrimony
Client
Elite
My role
UI/UX Design (Mobile & Desktop)
Component Design with Premium Feel
Brand Alignment & Visual Hierarchy
High-fidelity Prototyping
Collaboration with product and marketing teams
Results
Increased engagement and completions for premium users
Improved brand perception and trust through luxury design cues
Increased conversions from free to paid members
Problem
Legacy UI didn’t reflect the brand’s premium positioning
Low profile verification and image upload rates
No visual differentiation from regular membership flows
Trust-building elements missing
Solution
Clean, elegant gold-accented high-end design
Brought verification and photo upload CTAs to the top
Added trust badges, VIP, and tier visuals
Improved navigation to focus on Matches, Requests, and Interests
Personalized dashboard with matches & progress
