Industry
Matrimony
Client
Matrimony.com
My role
UI Design (Mobile & Web)
User Interface Audit & Benchmarking
Component Reuse & Token System Integration
Visual Hierarchy & Accessibility Optimization
Results
Boosted profile completion with clearer CTAs
Increased member engagement via better match visibility
Improved dashboard usability across devices and future personalization
Problem
Cluttered and inconsistent dashboard layout
Low profile completion and verification rates
Difficult access to key actions
Solution
Prioritized essential CTAs like “Add Photo” and “Verify Profile”
Ensured visual balance and accessibility across all platforms
